The classification according to class of trade was necessarily some- 
what arbitrary, but for certain purposes it has been possible to secure 
a reasonable basis of comparison. A variety of factors was taken into 
account, such as the character of the district in which the shop was 
situated ; the method of trading, ¢.e., whether cash, credit, counter, 
or delivery ; and the nature of the stocks carried. On this basis, the 
trade of about 10 per cent. of the shops has been classified as * high ” : 
80 per cent. as ““ middle ”’, and 30 per cent. as low ”’ 
IL—TYPES OF BUTTER STOCKED. 
Bulk and Packeted. 
The term * Packeted Butter ” is used throughout this report to 
refer to butter sold in packets bearing a proprietary name or brand ; 
the term thus includes all packeted butter whether blended or not. 
Packeted butter as thus defined was bought by the retailer in 
packeted form, except in the case of co-operatives and a few multiple 
organisations where the packeting was done at the central warehouses. 
During the course of the enquiry, 58 different brands of packeted 
butter were encountered, but these varied greatly in the extent of 
their distribution and sales. One brand was found in over 200 shops, 
and another in 135 shops. 
TABLE 2.—Percentage of Shops in Each Area stocking Bulk and 
Packeted Butters. 
Area. 
_ondon on _— we 
3ristol and South Wales .. 
3irmingham Se 
_iverpool .. ‘ce 
Manchester . . 
Yorkshire .. 
Scotland 
All Areas } 
Bulk onlv. 
47 
82 
54 
76 
77 
75 
73 
3G 
Bulk 
and 
Packeted. 
25 
16 
‘n 
i 
20 
29 
J 
0 
Packeted only. 
28 
2 
3 
16 
> 
10} 
Ty