TABLE 17.—Percentage of Shops in each Area selling various 
Proportions of Empire Buiter. 
(First Survey, April-June.) - 
Only Empire Butter  . 1 
More Empire than other! 
Butters ot .. 
Less Empire than other 
Butters .. - 
No Empire Butter .. 
4 
3 
, 8 to 
gE |= = 
< £8 
5 I&28 
mH 
3 { 
oO . 
A | o 
3 ts 
5 
| « 
b= 
ow - 
FE] 3 
Z| 8 
5B 
a 
. 
9 
22 1 32 12 
DFR] e] m0] 0 
39 | 11" 25 | sa | gz | g5 | oF 
49 
All 
| Areas, 
12 
13 
25 
50 
The information obtained on this point is further analysed in 
Table 18 according to the type of organisation of the shops. 
TABLE 18.—Percentage of Independent and M ultiple Shops selling 
various Proportions of Empire Butter. 
(First Survey. Abril—June.) 
Only Empire Butter .e Ce 
More Empire than other Butters .. 
Less Empire than other Butters . 
No Empire Butler . 
Independent. 
¥ 
13 
59 
Multiple. 
34 
42 
All Shops. 
12 
| 
50 
The relatively low percentage of multiple shops selling only Empire 
butter is due to the tendency of these shops to stock a variety of types. 
It appears that Empire butters by themselves are not regarded as 
providing a sufficient variety ; Australian and New Zealand butters 
are generally considered by retailers as of similar type and are seldom 
stocked simultaneously in the same shop, while neither is in season 
at the same time as Irish. Home farm butter is a distinct Empire 
type, but in view of the small quantities available it is rarely stocked 
by the larger multiple firms, 
24