Modern business geography

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Monograph

Identifikator:: 1830562916

URN:: urn:nbn:de:zbw-retromon-217337

Document type:: Monograph

Author:: Huntington, Ellsworth http://d-nb.info/gnd/117070092; Cushing, Sumner W.

Title:: Modern business geography

Place of publication:: New York [usw.]

Publisher:: World Book Company

Year of publication:: 1930

Scope:: VIII, 352 S.; Ill., graph. Darst.

Digitisation:: 2022

Collection:: Economics Books

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Document type:: Monograph

Structure type:: Chapter

Title:: Part four. The field of consumption

Collection:: Economics Books

Foreign Countries and World Markets qn THE EUROPEAN MARKET We have already seen that because of the high civilization of Europe the inhabitants are large consumers. With 400,000,000 inhabitants and with more people living in cities than is the case in any other continent, Europe is the greatest of the world’s markets. One might think that in a continent where manufacturing is so active few manufactured goods would be imported from abroad. Nevertheless, in normal times, the United States sells almost as many manufactured goods to Europe as to the rest of the world combined. On the whole, however, Europe is a market for the foodstuffs and raw materials of other countries rather than for their manufactured articles. What the United States contributes to the European market. Al- most every part of the earth sends food and raw materials to Europe. The United States is one of the chief contributors, for about half of our exports usually go to European countries. As foodstuffs, we send great quantities of wheat, corn, flour, hams, bacon, lard, and beef. As industrial raw materials, we send cotton, copper, tobacco, and leather. Cotton is the most important item of the list. No less than half a billion dollars’ worth goes to Europe annually. American labor-saving machinery in the European market. Among the manufactured products of the United States, labor-saving machin- ery finds an especially ready market in Europe. American cash reg- isters, typewriters, and automatic weighing machines are found in European stores and offices ; American sewing machines in European homes; and ingenious shoe machines, screw machines, and many others in European factories; while many European fields are harvested by machines made in America. The American machines, however, are soon copied by European manufacturers, and the market is lost unless improvements are made constantly. Thus far Americans have to a large degree been able to make such improvements, for the power of invention seems to be more highly developed in America than in any other country. This is partly because wages in the United States are so high that employers are eager to adopt every possible invention that will save labor. Advantage of exporting manufactured goods instead of raw materials. The United States need not take satisfaction in sending to Europe sreat quantities of foodstuffs and raw materials. Many people think that this country would be far better off if we manufactured all our surplus cotton, copper, and other raw materials into finished products for foreign markets. We should then make not only a primary pro-

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