Full text: Distribution and production in the Philadelphia Area

Coatesville, Pottstown, Sellersville, Trenton, Pem- 
perton, Atlantic City, Ocean City, Wildwood and 
Cape May, and embraces an area extending approxi- 
mately seventy miles to the more distant seashore 
soints in New Jersey. 
The newspapers of Philadelphia 
circulate over a wide territory, 
extending from New Jersey and 
the eastern shore of Chesapeake 
Bay to Harrisburg and Wilkes- 
Barre. There is a more intensive circulation in 
the territory bounded by Lancaster, Reading, Allen- 
town, southern New Jersey and Delaware. 
The great bulk of the million and a half daily 
copies of Philadelphia newspapers are read in the 
>ity and suburban circulation area. The circulation 
therein is approximately 1,315,426 copies daily, 
or eighty-nine percent of the total of 1.480.762 
The suburban newspaper circulation area as de- 
termined by the Audit Bureau of Circulation is 
used in this report because it represents a study 
of the volume and intensity of circulation of all 
six leading Philadelphia newspapers, both morning 
and evening, by an authoritative organization whose 
Jefinition of the Philadelphia suburban newspaper 
area has been accepted by these newspapers. 
Suburban The limits of suburban tele- 
Phone phone service in the Philadel- 
Calls phia Metropolitan Area were 
defined to include only such 
exchanges as have special facili 
des required to handle a great volume of telephone 
~alls into Philadelphia proper. The classification 
—_— mf) 
of such exchanges was furnished by the Bell Tele- 
phone Company. 
Each day an average of 68,000 calls is made 
from this territory to Philadelphia and vicinity. 
Fifty thousand of these are from localities in Penn- 
sylvania and 18,000 from New Jersey. 
—0— —— 
Real Real estate operations handled 
Estate by brokers with offices in the 
Crerations central city are considered a 
fair index of metropolitan 
limits, as such operations are 
directly connected with the building and sale or 
lease of homes and factories dependent upon city 
opportunities for employment or labor supply. 
The real estate determination of the Metropolitan 
Area is bounded by Marcus Hook, Media, Berwyn, 
Norristown, Lansdale, Hatboro, Langhorne, Bristol, 
Palmyra, Moorestown, Haddonfield, Blackwood and 
Sores p—————— 
Ticket The theatres, opera, football 
and baseball games, museums, 
Agency art galleries, and other similar 
attractions in ~ Philadelphia 
draw people from a wide area 
embracing generally Baltimore, Harrisburg, Wil- 
liamsport, Wilkes-Barre and Atlantic City. Regular 
rade in reservations for theatres and sporting events 
somes from an area bounded by Lancaster, York, 
Reading, Allentown, Princeton and southern New 
Steady, consistent ticket reservations, from which 
a metropolitan amusement and cultural patronage 
area can be defined, come from a territory includ- 
ing Wilmington, Norristown, Quakertown, Trenton, 
Mt. Hollv. Atlantic Citv and Salem. 
The Philadelphia Market Area 
nn Y—— 
Beyond the Philadelphia Metro- 
politan Area, to a large extent 
encircling it, lies the Philadel- 
phia Market Area, an area in 
which more than six and a 
juarter million persons having an annual spendable 
income in excess of $5,000,000,000 find it easier 
io reach Philadelphia than any other of the major 
market centers of this part of the country. The 
annual value of products manufactured within it 
last year was $4,315,000,000. There are 13,000 
industrial establishments, employing 661,000 wage 
sarners who are paid an annual total wage amount- 
ing to $846,500,000. 
Determination of this area included consideration 
of the influence exerted by the principal cities 
surrounding Philadelphia. specifically, New York, 
Buffalo, Pittsburgh and Baltimore, and such factors 
as highway and railroad facilities. 
resem orm. 
Highway The influence of highway travel 
Travel was established generally by 
Factor drawing the border lines of the 
area through points half way 
between Philadelphia and the 
other cities named. In some cases, particularly 
that of the Eastern Shore of Maryland, local physi- 
cal limitations to travel caused a variance from 
the half-way point. 
In the case of the Eastern Shore it was found 
that while this district is geographically nearer to 
Baltimore than to Philadelphia and is beyond the 
half-way point, yet it is physically less accessible 
ta Baltimore than to Philadelphia because of the

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