Full text: The Demand for Empire butter

Other butters found during the Surveys were Argentine, chiefly 
in London and Birmingham : Siberian, chiefly in Birmingham and 
Bristol ; Swedish and Finnish in the North ; Ukrainian, stocked by 
one large multiple firm in all parts of the country; and Dutch and 
French in London. 
Butter made up into packets and sold under a brand name was the 
staple type in dairies. It was also sold by about 30 per cent. of the 
grocers, but generally in relatively small quantities ; in Non-Local 
Multiples it was rare. It was most popular in London and Edinburgh. 
5. Farm and packeted butters were generally about 2s. per 1b. and 
other butters ranged from about 1s, 6d. to 2s. 0d., the most usual 
prices being 1s. 84. and 1s. 94. The general order of price of the 
various types of butter was Home Farm, Packeted, Danish (Finnish 
and Swedish), New Zealand, Irish, Australian, Argentine, Siberian 
and Ukrainian. It is to be noted that these prices refer to 1929. 
Evidence of local preference is shown by the relative prices of 
different butters. In the North and N orth-East, where Danish butter 
predominated, it was sold on an average at 1d. or 2d. more than any 
other type; in the South, where it was comparatively rare, it was 
about the same price as New Zealand and Irish, and in the West it 
was only slightly dearer on the average than these types. 
6. In regard to the tendency towards localisation of markets, the 
policy of multiple organisations, particularly those of national scope, 
is of special interest. These firms generally stock butters from two 
or three different countries and tend to standardise stocks throughout 
the branches ; smaller firms and independent shops, on the other hand, 
appear to confine themselves usually to the one or two types which 
are most popular in the locality. Thus, in the Yorkshire area and in 
Edinburgh, New Zealand butter was found in about 35 per cent. of 
the national multiple branch shops and in less than 5 per cent. of the 
other shops. In Bristol and South Wales, Danish butter was sold by 
40 per cent. of the National Multiples and in London by 33 per cent, 
while the corresponding percentages for other shops in these two 
areas were five and four respectively. 
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