Selling Latin America

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Monograph

Identifikator:: 101030657X

URN:: urn:nbn:de:zbw-retromon-41609

Document type:: Monograph

Author:: Aughinbaugh, William E.

Title:: Selling Latin America

Place of publication:: Boston

Publisher:: Small, Maynard & Company Publishers

Year of publication:: 1915

Scope:: 1 Online-Ressource (VI, 408 Seiten)

Digitisation:: 2018

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

Chapter

Document type:: Monograph

Structure type:: Chapter

Title:: X. Colombia

Collection:: Economics Books

AN ENTIRE STOCK OF BARGAINS 151 petitors. The specialized buyer, working in this narrowly limited field, finds himself actually facing greater oppor- tunities for department profits and personal income than he ever before had. With all distraction of other prices removed, he needs to think only about scouring markets and finding, or causing to be produced, all kinds of articles which competition has never offered, or, perhaps, never even thought of as possible at such a price. For instance, imagine a department store buyer who does nothing but buy china and porcelain ware to cost not more than 60 cents and to sell for $1. In a community offering sufficient opportunity for sales, he can build up a china department at $1 which will become, by far, more famous among customers throughout his trade territory than the so often quoted five- and ten-cent porcelain values of Wool- worth’s. Porcelain and china manufacturers of this country, Europe, and the Orient will devote their best ingenuity to supplying him goods that will fall within his permissible range of costs. In fact, these manufacturers are already doing the same thing within the hampering limitations of a five- and ten-cent retail price range; for a retail price of $1 they could produce, in mass production quantities, values far beyond anything that has yet been produced. We know that the principal function of a merchant is to obtain the goods his customers want at the prices they are willing to pay. This need the Model Stock Plan fills. In the intelligent type of buying that this plan leads to, it is essential to keep in mind a number of considerations. Some of these are so generally known that they are repeated here only to set down in one place the whole group of buying methods that best fit into the Model Stock Plan. While part of these are almost obvious, others, and these among the most profitable, are a long way from the traditional methods. We learned in Chap. IV of a method of recording the profits that we make from trading with each of our resources. This set of records is particularly useful when one of our buyers goes to market. He takes his records with him and can use them to show each manufacturer or wholesaler

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