Finanzwissenschaft

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Monograph

Identifikator:: 1017727422

URN:: urn:nbn:de:zbw-retromon-56103

Document type:: Monograph

Author:: Földes, Béla http://d-nb.info/gnd/119338211

Title:: Finanzwissenschaft

Place of publication:: Jena

Publisher:: Verlag von Gustav Fischer

Year of publication:: 1920

Scope:: 1 Online-Ressource (XIV, 686 Seiten)

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

AN ENTIRE STOCK OF BARGAINS 161 a leader, and if competitors do not adopt it. make our. store the leader. For instance, if our store were still operated along tradi- tional lines, we should expect that when customers cannot find in one section what they want, they will go to a rival store. But if we can teach them that we are likely to have it in another section, we get another chance at the sale. For example, if it is not in the cheapest full line, they may go to the basement and find something to suit their require- ments. If it is not in the highest-priced full line, they may find it in the de luxe department. Ordinarily, in a good-sized department store one buyer buys all the goods of a given sort at all the price levels of that store. We have already touched on the advantage that comes to both the store and the buyers through subdividing the buying so that instead of having one general buyer spreading his attention over a whole field, we have under the general buyer three experts each of whom buys for only one selling price. This sets up a direct competition within the store, a com- petition which is just as helpful and profitable as is good brisk competition outside. It is, in fact, more profitable, since with all the competition under our one roof we get the benefit of all the additional sales volume that this internal competi- tion stimulates. It is perfectly clear that the buyer for the cheapest full line will, if he is ambitious, make extraordinary efforts to get into his buying price range some of the most desirable goods in the best-selling line. The basement buyer will meanwhile be searching for ways to bring some of the cheap- est full-line goods, which now he can only get whenadistress lot comes on the market, into his stock. The best-selling full-line buyer is aiming for goods in the highest-priced line. The highest-priced full-line buyer is hot on the trail of mer- chandise in the de luxe department. And the de luxe buyer, with no restrictions on his prices, is out scouring the markets to get the very latest and most exclusive merchandise for his high-income customers, but he must get goods that his

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