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Selling Latin America

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fullscreen: Selling Latin America

Monograph

Identifikator:
1751319059
URN:
urn:nbn:de:zbw-retromon-129553
Document type:
Monograph
Title:
Répertoire des administrateurs & commissaires de société, des banques, banquiers et agents de change de France et de Belgique
Place of publication:
Paris [u.a.]
Year of publication:
[1926]
Scope:
1316 S.
Digitisation:
2021
Collection:
Economics Books
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Chapter

Document type:
Monograph
Structure type:
Chapter
Title:
Répertoire des administrateurs, commissaires, liquidateurs, curateurs, etc., de sociétés
Collection:
Economics Books

Contents

Table of contents

  • Selling Latin America
  • Title page
  • Contents
  • I. General remarks on foreign trade
  • II. Brazil
  • III. Argentine
  • IV. Uruguay
  • V. Paraguay
  • VI. Chile
  • VII. Bolivia
  • VIII. Peru
  • IX. Ecuador
  • X. Colombia
  • XI. Venezuela
  • XII. Central America
  • XIII. Mexico
  • XIV. Cuba
    XIV. Cuba
  • XV. Santo Domingo
  • XVI. Haiti
  • XVII. Porto Rico
  • XVIII. The Guianas: British, Dutch and French
  • XIX. European possessions in the West Indies
  • XX. Foreign trade with Latin America and how it developed
  • XXI. Methods of doing Business
  • XXII. The salesman and the customer
  • XXIII. Custom-houses and tariffs
  • XXIV. Trade marks
  • XXV. Finance and credits
  • XXVI. Packing and shipping
  • XXVII. Advertising
  • XXVIII. Reciprocity
  • XXIX. Health precautions
  • Index

Full text

284 SELLING LATIN AMERICA 
are great consumers of canned salmon, and our 
Western fisheries supply much of the article. 
One firm in San Francisco had a brand well 
liked and very famous among the Celestials. 
The label on the tin showed a highly colored 
salmon having the wrong number of fins, with 
tail elevated in the act of leaping over a water 
fall down stream, while the background was 
filled with tropical palms and cocoanut trees. 
The trade mark was simplicity itself, and was 
recognized with favor all over the Flowery 
Kingdom. Higher education however com 
pletely removed the brand from the map. 
The head of the house had a son just from 
college, who had been recently admitted to 
the firm. He started to clean up things—to 
be 100 per cent, efficient. His aesthetic and 
educated eye at once saw that the label on the 
brand which had made the firm’s fortune was 
a living lie. Salmon were not colored like 
the rainbow; leaped up stream only; had less 
fins and depressed their tails when doing acro 
batic feats. And horror of horrors—no 
tropical palms or cocoanut trees grew in the
	        

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Responsible Government in the Dominions. Clarendon Pr., 1912.
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