Selling Latin America

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Monograph

Identifikator:: 1751730271

URN:: urn:nbn:de:zbw-retromon-127610

Document type:: Monograph

Author:: Yule, George Udny http://d-nb.info/gnd/12910504X

Title:: An Introduction to the theory of statistics

Edition:: 8. ed. rev

Place of publication:: London

Publisher:: Griffin

Year of publication:: 1927

Scope:: XV, 422 S; Ill., Diagr

Digitisation:: 2021

Collection:: Economics Books

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Document type:: Monograph

Structure type:: Chapter

Title:: Part I. The theory of atributes

Collection:: Economics Books

224 XXI METHODS OF DOING BUSINESS The question of what method to employ in developing a business in Latin America de pends primarily upon your capital and the na ture of your product. Obviously we manu facture numerous things that these countries cannot use. Many of our manufacturers seem to be totally unaware of the goods suitable for these markets or their peculiar requirements. I have met a man in Brazil selling, or rather trying to sell, snow plows. It is quite appar ent that no amount of exploitation or argu ment could possibly produce results with such a commodity. With the exception of a few of the more southerly cities of South America, and some located in the highest mountains it would be useless to send a representative to these fields for the purpose of introducing a heating system, no matter what virtue it

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