The model stock plan

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Monograph

Identifikator:: 1820833348

URN:: urn:nbn:de:zbw-retromon-210730

Document type:: Monograph

Author:: Filene, Edward A. http://d-nb.info/gnd/123562244

Title:: The model stock plan

Place of publication:: New York

Publisher:: McGraw-Hill Book Company

Year of publication:: 1930

Scope:: xiv, 253 Seiten

Digitisation:: 2022

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

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Document type:: Monograph

Structure type:: Chapter

Title:: Chapter VIII. Doing more business on smaller stocks

Collection:: Economics Books

I12 THE MODEL STOCK PLAN are such big sinners in this respect that it is hard to tell which is the greater. People want style, but they want style and good taste at prices they can afford to pay. Adding need- less new styles increases the already excessive wastes. Instead of trying to create something different when competi- tion has reduced the profit, we should restore that profit by conquering some of the wastes both in ils production and distribution. If, instead of chasing the rainbow profits expected from originating needless new styles, we work together as pro- ducers and distributors to eliminate waste from the produc- tion and distribution of the particular article under consideration, we shall be able profitably to reduce the price still further, thus increasing the demand and restoring a proper rate of profit. Tt is just such a process that makes possible mass produc- tion of an article. What is more important to us as mer- chants, by following a policy of this kind we shall find ourselves engaged in mass distribution. And this must, if adequately done, send us squarely into the middle of the stream of prosperity. Trying to originate new styles to avoid meeting competi- tion resembles the antics of a waterbug in a river. He knows nothing of the real force of the stream that is carrying him along and determining his future. Instead, he goes around and around in a tiny circle, under the delusion that he is really determining his own best course. Now, then, how does all this fit into the Model Stock Plan and its usefulness in keeping ourselves open to buy new merchandise? It does so in this way: If we hold our minds to the basis of service to the customer, we avoid all conscious substitution of styles for values. Like- wise, we refuse to buy such artificially stimulated styles and thus help to discourage producers from originating them and thereby gain the valuable reputation of offering more really good styles. Each new item that we add to our stock we add only because it belongs in our full line at a definite price. Itmust

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