The model stock plan

Bibliographic data

Monograph

Identifikator:: 1820833348

URN:: urn:nbn:de:zbw-retromon-210730

Document type:: Monograph

Author:: Filene, Edward A. http://d-nb.info/gnd/123562244

Title:: The model stock plan

Place of publication:: New York

Publisher:: McGraw-Hill Book Company

Year of publication:: 1930

Scope:: xiv, 253 Seiten

Digitisation:: 2022

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

Chapter

Document type:: Monograph

Structure type:: Chapter

Title:: Chapter XV. The Model Stock plan makes greater total profits for every business

Collection:: Economics Books

214 THE MODEL STOCK PLAN quick-lunch restaurants. The hotel supplies a profitable share of the trade of these less expensive outside eating establishments. The traveling public and a large share of other people would, in general, rather eat at a good hotel than anywhere else. But because the hotels ignore the Model Stock Plan principle of pricing, they drive this trade away. If the hotels would adopt the Model Stock Plan and its three full lines, they would have special restaurants for their de luxe and highest full-line customers. They would serve in their largest dining rooms at prices that would meet and beat in service and prices any competition for the best-selling level of mass trade. They would have cafeterias, lunch counters, and the like for the cheapest full-line trade.! One of the reasons that has kept the hotels from realizing the golden possibilities of these opportunities is that they are afraid it may detract from the general reputation of the hotel. But a good many hotels of very high reputation are beginning to go pretty far along this line. Of course, there will always be some de luxe hotels that will have only de luxe restaurants. Another idea along the same line: one of the curious phe- nomena that is difficult to understand is that the hotel people should allow the automobile tourist camps to grow up every- where. This could never have happened if the hotel people had been applying the Model Stock Plan principles.2 The hotels’ high prices have forced a large share of all automobile tourists into uncomfortable quarters with too limited service. If the Model Stock Plan is applied to this question, we should ascertain just how much an automobile tourist can ! Already this trend is being manifested in a limited way by the erection of new hotels which are particularly designed to permit lower prices for excellent food but less elaborate service. Some of the outstanding successes among chain hotels are those catering to the cheapest full-line and the best- selling full-line trade. Far more can be accomplished in this direction when the full force of the Model Stock Plan is brought to bear on the problem. % As this is written it has just come to my attention that at least one of the hotel trade publications, Hotel M anagement, is carrying on an active cam- paign for the operation and management of the high-grade automobile tourist camps by local hotels to cater to this class of trade at the cheapest full-line price.

Access restriction

Copyright

fullscreen: The model stock plan

Monograph

Chapter

Table of contents

Download

Monograph

Chapter

This page

Image fragment

Citation links

Citation recommendation