The model stock plan

Bibliographic data

Monograph

Identifikator:: 1820833348

URN:: urn:nbn:de:zbw-retromon-210730

Document type:: Monograph

Author:: Filene, Edward A. http://d-nb.info/gnd/123562244

Title:: The model stock plan

Place of publication:: New York

Publisher:: McGraw-Hill Book Company

Year of publication:: 1930

Scope:: xiv, 253 Seiten

Digitisation:: 2022

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

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Document type:: Monograph

Structure type:: Chapter

Title:: Chapter XV. The Model Stock plan makes greater total profits for every business

Collection:: Economics Books

226 THE MODEL STOCK PLAN only at de luxe price levels and have become necessities available to practically everybody at the price he can best afford to pay; a 1930 Ford or Chevrolet is a far better automobile than the finest and most expensive car of 1905. Radio receiving sets of fine quality and appearance are, as this is written, available to the consumer at half the price of an old-fashioned, far inferior battery-operated set of five years ago. All this economy, this waste saving, is possible because of advantages arising from the Model Stock Plan type of mass production and the Model Stock Plan type of mass distribu- tion. We may definitely count on the trend to continue, for its advantages to the producer and the distributor are as manifest as the advantages to the consumer. Let us look briefly at the advantages that the Model Stock Plan brings to the business where it is used: 1. Prices are set at the three full-line levels that the most Customers are most willing to pay. 2. Producing and selling goods for these fixed selling prices assures giving customers exceptional values at each price level 3. Standards of value are established by carefully planning BB’s, and then making sure that all merchandise values measure up to them. 4. Complete stocks at each price level are carried safely, turned rapidly, and sold at a satisfactory total profit. 5. Volume of sales increases because of both the better values and the more complete stocks. 6. Selling effort is applied according to the selling calendar, so that it yields the greatest volume of profitable sales. 7. Buying is concentrated on those articles which customers want and will be benefited by owning; it is scheduled by the buying calendar to fit with the producer’s needs to produce better values. 8. The department head’s abilities are concentrated on selling, in the sense of finding what customers want and then delegating much of the actual ordering to assistants.

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