The model stock plan

Bibliographic data

Monograph

Identifikator:: 1820833348

URN:: urn:nbn:de:zbw-retromon-210730

Document type:: Monograph

Author:: Filene, Edward A. http://d-nb.info/gnd/123562244

Title:: The model stock plan

Place of publication:: New York

Publisher:: McGraw-Hill Book Company

Year of publication:: 1930

Scope:: xiv, 253 Seiten

Digitisation:: 2022

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

Chapter

Document type:: Monograph

Structure type:: Chapter

Title:: Chapter IV. How to plan and control a Model Stock

Collection:: Economics Books

54 THE MODEL STOCK PLAN advertising, or, more probably, a mark-down is the solution. In no instance, however, should he, merely to avoid a mark- down, resort to “smart” salesmanship in persuading cus- tomers to purchase something not suited to their individual needs and tastes. While it might temporarily improve his profits, it will gravely endanger the goodwill of the business. + This kind of record should carry as its most important part a record of the profits less the loss on mark-downs from every single resource. After all, this is what most interests the merchant. Every record, as is true of the whole Model Stock Plan, is designed to help us to increase our total profits. Our purpose is to help each buyer and merchandise manager to increase the total profit of his department. More and more profits will come as a result of the profit-making methods of the Model Stock Plan. Nothing else could be more valuable for the buyer than to have in his pocket and to consult constantly a record of the profit he is making from a firm from which he has been buying and from which he is about to buy again. After all, the buyer’s future is depending upon the profits he makes from each resource—not upon the beautiful decorations of its showrooms nor upon how skilfully its live models display the samples. And the producer, the manufacturer, should be just as much interested as the buyer; the producer whose goods regularly yield us a good profit does not have to worry about losing our trade. The type of buyer who will hold his position and make a real success will, when he has these facts available, continue to deal through thick and thin with a profitable resource, for on his department’s profit showing the buyer’s reputation and earnings depend. This information is so valuable, and yet so infrequently compiled by retailers, that it deserves to be brought very emphatically to the attention of retail merchants.! If more attention were given to this question, it would result in ! How this record is used in purchasing is described in detail in Chap. XI, Pp. 151. The profit record of each resource is of material assistance in select- ing resources and in dealing profitably with them; the record is perhaps even more valuable in buving than in stock control.

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