Almanach d'adresses de la Chambre de Commerce, d'Industrie et de Métier `a Zagreb

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Monograph

Identifikator:: 1831750147

URN:: urn:nbn:de:zbw-retromon-221175

Document type:: Monograph

Title:: Almanach d'adresses de la Chambre de Commerce, d'Industrie et de Métier `a Zagreb

Place of publication:: [Erscheinungsort nicht ermittelbar]

Publisher:: [Verlag nicht ermittelbar]

Year of publication:: 1930

Digitisation:: 2022

Collection:: Economics Books

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BASEMENT STORES FOR THRIFTY CUSTOMERS gz start with. But if it does not sell at that price it is marked down at definite fixed intervals until finally it does sell, or until the successive mark-downs prove that the store cannot sell it. ‘Then it is given away. This is how the automatic mark-down plan operates: First 12 selling days....... ....... full price After 12 selling days... . 25 per cent mark-down After 18 selling days... so per cent mark-down After 24 selling days.. 75 per cent mark-down After 20 selling days.. given away Let us illustrate by a hypothetical case. A buyer in the automatic bargain basement puts soo articles on sale at $3 apiece. The tag bears, besides the size and lot numbers, the date and price, thus: June 12, $3. After 12 selling days there are, say, roo of the items left. On that date he runs a blue pencil through the $3 and marks the new price under- neath, $2.25. If there are 20 pieces remaining at the end of 18 selling days, he marks them $1.50; and the balance 75 cents after 24 selling days, finally giving away any that he cannot dispose of at this last price. In 190g this was a revolutionary step in retail merchandis- ing. The failure of the plan was freely predicted. It has not failed; nor has the plan been modified in principle. The automatic bargain basement affords a means to deal more than ordinarily effectively and profitably with odd lots and job lots. Its basic principle adapts it particularly to take care of the lots that buyers will be tempted to put into the full lines. If, however, this temptation is resisted, and the automatic bargain basement plan adopted in addi- tion to the Model Stock Plan,! then the store has a double force building up the goodwill of the business. Using this basement store plan, a store will strengthen its full lines’ reputation for having complete stocks and offering every- thing which will satisfy any reasonable customer. Also 1Tt must be definitely understood that the automatic bargain basement plan is not a part of the Model Stock Plan. Rather, it is a specialized plan developed to grasp an opportunity that exists in basement store merchan- dising. It comes out of precisely the same kind of reasoning as that which evolved the Model Stock Plan. And because both plans are fundamentally sound and essentially similar in character, they make an effective team when harnessed together for a merchandising task to which both are adapted.

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