SALESMAN  AND  CUSTOMER  263
Bills,  catalogues,  price-lists,  in  a  word  all
“literature”  should  be  in  the  language  of  the
country  for  obvious  reasons  and  in  having
these  translated  be  sure  to  employ  only  experienced ­
  and  able  translators.  Nothing  paves
the  way  for  so  much  ridicule  as  poorly  expressed ­
  and  badly  produced  business  documents, ­
  for  the  keen  eye  of  the  Latin  notes
errors  with  great  precision.  Efficiently  produced ­
  and  artistically  printed  materials  of  this
nature  impress  one  in  these  lands  and  help
materially  in  giving  you  and  your  firm  a  high
standing  in  the  minds  of  the  native  merchants,
while  poorly  got  up  pamphlets  and  the  like
open  his  flood  gates  of  criticism  and  prejudice
both  against  you  and  your  goods.  All  weights
and  measurements  should  be  in  the  metric  system. ­

Be  sure  always  to  bear  in  mind  that  firstclass
  mail  to  Latin  America,  excepting  Panama, ­
  Mexico,  Cuba  and  Porto  Rico,  cost  five
cents  an  ounce  or  fraction  thereof  and  three
cents  for  each  additional  ounce  or  fraction
thereof;  all  printed  matter,  one  cent  for  each