ADVERTISING

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electros  are  to  be  used  in  rotation  they  should
be  numbered  and  printed  instructions  for  the
foreman  should  accompany  them.
Plagiarism  is  rampant.  They  recognize
Americans  as  the  best  advertisers  in  the  world
and  not  being  familiar  with  English  appropriate ­
  and  use  our  illustrations  irrespective  of
the  fact  that  they  may  have  absolutely  no  bearing ­
  on  what  they  are  advocating.
Typical  of  this  purloining  I  recall  a  well
known  picture  from  an  American  cereal  advertisement ­
  showing  two  men  seated  in  a  dining ­
  car,  eating  breakfast  food.  Outside  snow
is  all  over  the  ground  and  trees;  “Smoke
El  Toro  Cigar”  is  the  announcement  beneath
the  sketch  and  in  no  place  does  a  cigar  appear ­
  or  is  any  reference  made  to  one.  Whoever ­
  selected  this  picture  did  not  even  have  the
good  judgment  to  modify  the  same  to  the  extent ­
  of  cutting  out  the  snow  storm,  in  a  land
where  snow  is  unknown  or  eliminating  the
raised  spoons  piled  high  with  the  cereal  and
held  in  the  hands  of  the  travelers.
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