Full text: Marketing

CHAIN STORES 
399 
out to each store two or three times a week. That’s the dry groceries, 
alone. When you get into the bread and cooky part of the grocery 
business, then you come to daily deliveries to every store. The Acme 
stores of Akron deliver fresh bread to each city store every morning, and 
crackers and special kinds of bread every afternoon. On certain days 
raisin and whole-wheat bread are baked, and these too are taken out to 
the stores in the afternoons. All this is in addition to the regular twice- 
a-week or three-times-a-week deliveries that are made from the main 
warehouse. 
“In Akron, the trucks of the Acme stores make three-times-a-week 
deliveries to all of the ninety-six' Acme stores. After unloading the goods, 
the trucks pick up all waste paper accumulated by each store, and bring it 
back to the main warehouse. There it is baled and sold to a nearby paper 
mill. This salvage mounts sometimes as high as $10,000 a year. Be 
sides, it gets the waste paper out of the way, without the danger and 
nuisance of burning it. Empty burlap sacks, empty ginger-ale bottles, 
and cartons, and other containers such as lard cans that have a salvage 
value, are brought back to the warehouse. In the case of out-of-town 
stores, fresh eggs that have been bought from the customers of that 
store are picked up and brought back to Akron, where they are readily 
sold through the city stores.” 
List the economies which can be effected by a chain of stores through 
its trucking service. 
(3) One large “service” store ships groceries to retail customers in 
several states. Many “service stores” operate successfully alongside cash- 
and-carry chain-store units. How do you explain this ?
	        
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