Part VI 
MARKETING POLICY 
The preceding chapters have laid the ground work for a discussion of 
the major problems of marketing policy. It is almost impossible to deter 
mine a policy without understanding the entire marketing process, the 
factors involved and the forces at work. The chapters which follow apply 
more largely to manufactured goods than to raw materials because it is in 
marketing machine-made goods that variations in policy most readily 
occur. In marketing these goods the manufacturer, as a rule, must 
develop his own market.