“We always warn our customers of all classes to
carry reasonable reserves, particularly in the winter
months, but the writer does not believe, for the rea-
sons herein stated, that it is sound business policy to
try to induce distributors and retailers to revert to
the old practice of carrying the heavy supplies of
former years.”
THE DRUG INDUSTRY
Mr. Harry B. Mason, assistant to the
president of Messrs. Parke, Davis & Com-
pany, who are large manufacturers and
wholesale dealers in drugs and chemical prod-
ucts, advises that they are not affected by
present buying practices. He states:
“We do find in the drug business a tendency on
the part of many retailers to buy from hand-to-
mouth, Many doctrinaires have spread pretty ef-
fectively the gospel of quick turnovers, but you
doubtless realize that stock turnovers constitute a
two-edged sword which cuts both ways. Our mes-
sage to retailers is always this: buy in small quan-
tities the material which doesn’t sell very well, but
buy in larger quantities the merchandise which you
zan get behind and create a demand for. In such an
event you reduce your costs, avoid the ‘just out’
answer to the consumer, and have a sufficient stock
to invite your merchandising efforts.
“But, to sum up the question, I am bound to say
that in our business it is a comparatively simple
matter to adjust production to sales. We have been
in business a long time and we know from previous
years just about what we shall sell of a given item
unless we get behind it and give it special advertising
effort. We are rarely left with too much merchan-
dise, and we are rarely short of important products.
Personally I feel sorry for the poor devil who is
making hats or shoes that everybody wants this
week but that nobody wants next week ™
VIEWS OF RAILROAD EXECUTIVES
Mr. P. E. CrowLEy, president of the New
York Central Lines, in commenting upon the
problem from the standpoint of the railroads,
advises as follows: “I feel quite sure that re-
tail merchants are not alone in the current
benefit from improved railroad service—
greater punctuality and shorter time involved
in transportation of goods. This must help
all in proportion as they patronize the service.
Tt seems to me that the railroads should not
relax one whit in their efforts to maintain
and steadily improve this quality of service
in view of the intimate effect that it must
have upon the amount of capital necessary to
employ in a given physical volume of trade
where the time the goods are in the hands of
the railroads for transportation becomes a
factor.”
Mr. Crowley has also viewed the problem
from the broader economic aspect and with
respect thereto he expresses the following
opinion:
“To the extent that so-called *hand-to-mouth’ buy-
ing increases turnover of merchandise in proportion
to the capital employed it would seem to be a little
dificult to discover the practice to be unsound.
Insofar as the increased turnover in relation to capi-
‘al employed develops efficiency, with consequent
ower ultimate cost to the consumer, it would seem
to be a favorable tendency. Perhaps the increase in
buying that would result from lower manufacturing
costs attendant upon a larger volume, together with
nore favorable credits and discounts to the trade
would increase the tendency of merchants to buy
ind carry stocks and thus bear a larger part of the
burden of employed capital. It is possible there is
some psychology in the country that curtails com-
nitments due to lack of conviction in the equilibrium
of values, international relationships, tariff and labor
factors, not only within some of the important com-
mercial nations, but related one with the other. To
the extent there is such psychology the only ultimate
remedy is the gradual working out of the conditions
to a basis that inspires ereater faith.”
Tue New York, New HaveN AnD
Hartrorp Rariroap CoMpPANY
Mr. E. J. Pearson, who is president of
The New York, New Haven and Hartford
Railroad Company as well as of The New
England Steamship Company, has considered
the problem purely from the standpoint of
the inventory which it is necessary for the
railroads to keep on hand at all times in
order to care for their current needs. He
points out that a railroad is different from a
retailer inasmuch as it is itself the ultimate
consumer and therefore has to purchase only,
as a usual proposition, the material that is
practically standard to all railroads of the
country. With reference to the New Haven