THE STORY OF ARTIFICIAL SILK 
He showed in strong words how near he was 
to success. He pointed out the possibilities 
of the new trade. He made a most earnest 
and even eloquent speech. 
He convinced the Board of Directors. 
They gave him the few thousands of pounds 
that he needed. He was enabled to perfect 
the process. From that time Courtaulds 
never looked back. They pushed on until in 
a year or two success came like a flood and 
almost swept them off their feet. 
It is a curious fact that most business men 
are apt to undervalue the power of an effective 
speech. But many a large business enterprise 
has been started on its way by an earnest 
speech, packed with facts, delivered to the 
right audience. The great Steel Combine of 
America was started by a speech by Charles 
M. Schwab. It convinced J. P. Morgan, and 
the largest company in the world was the 
result. And in the creation of the vast 
business of Courtaulds, it was a speech by 
Henry Greenwood Tetley that overcame the 
last obstacle. 
To-day, in the large red-brick factory of 
Courtaulds at Coventry, more than 140 miles 
23