92
THE MODEL STOCK PLAN
it provides a place to sell profitably those stocks that ought
not to be sold upstairs—extraordinary odd lots which can
be bought at extraordinarily low prices and which, under the
present methods, will constantly be a temptation to the
buyer to buy for the full lines.
It is most profitable to a store to be open to buy at times
when there is a scarcity of buyers in the producing markets,
which also is a strong reason why it pays to take basement
automatic mark-down early. For instance, some years
ago a big blizzard made access to the stores, especially for
people from out of town, so difficult as to reduce greatly the
number of customers and sales. This meant also a large
increase in mark-downs and losses in our basement store.
But the basement store more than made good these losses
by being open to buy when there was a scarcity of other
stores buying in the market.
The storm reduced sales to consumers. This mn turn
reduced buying from wholesalers and manufacturers. They
were faced with the possibility that they might not sell out
their stocks before the season was over, hence they made
important reductions.
These conditions which tended to break prices in the
market could have been taken advantage of by the Filene
upstairs store and by other stores, just as well as by the
automatic bargain basement. The difference was that the
basement store was forced to take the mark-downs, while
in the main store and in all stores doing a “regular” business
there was no such great compulsion and the mark-downs
and losses were not taken soon enough. They had to be
taken later on, at a time when the pressure of overstocked
manufacturers brought into competitors’ stores at much
lower prices duplicates of the goods that they had not yet
sold.
So this simple basement principle has in it a really scientific
method of adjusting retail selling to supply and to the time
of buying bargains most profitable to the retailer and his
customer. Actually, there are times when very few buyers
in the country are open to buy merchandise.