CHAPTER XI 
AN ENTIRE STOCK OF BARGAINS 
Building goodwill by extraordinary values. The Model Stock Plana 
scientific method of obtaining good values at prices customers most 
willingly pay. No competitor, operating on opinion, can meet these 
values. If we do not adopt the Model Stock Plan, competitors will 
eventually force us out of business. The value of training in fixed-price 
buying. Right deliveries as important as price. Looking at goods us. 
looking at records. “Sighting shots’ in buying. Plan the buying in 
the store. Humility and net profits. Dangers of large stocks too early. 
How to plan ahead for buying. Helping producers make money. Study 
resources constantly. Competition increases our profits by drawing 
trade. Internal store competition should be encouraged. The chain 
within a chain. If department stores had adopted the Model Stock 
Plan 10 years ago. A look ahead. 
WriraiN 10 years no efficient, successful merchant will 
continuously advertise “special bargains,” and, above all, 
he will not advertise bargains ‘for today only.” Imagine 
Ford or Chevrolet advertising their cars as marked down for 
today only or for this week only. They act far more wisely. 
They know that the cars they offer are bargains every day, at 
all times, and that nothing could be more costly, more foolish, 
than to advertise them spasmodically at a reduced price. 
The Model Stock Plan, efficiently used, provides bargains 
every day, an entire stock of bargains. By offering our 
customers an entire stock of bargains, we build goodwill more 
valuable than any other single asset of our business. The 
truth of this statement is as simple as A,B, C. But we 
know from our own experience in merchandising that build- 
ing an entire stock of bargains is not simple. Actually such 
a stock cannot profitably be built up by commonly accepted 
methods. 
Successful buying—which means, in the long run, buying 
to give our customers the greatest satisfaction and, therefore, 
yield us the greatest total profits—is not, under the Model 
Stock Plan. based on inspiration or opinions or even on that 
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