52 THE MODEL STOCK PLAN 
prices and whose whole stock is not a real bargain stock such 
as the Model Stock Plan compels. And remember: the most 
effective advertising of the future will be that which tells 
the public—and makes it believe, because it is true—that 
“every day is bargain day all through our store.’ 
pr — AV vba 
1 See p. 170, Chap. XII.