28
THE MODEL STOCK PLAN
missible buying cost. Thus we should materially weaken
the highest-priced full line.
The basic rule to be applied to the de luxe departments,
therefore, is that every de luxe department will be organized
and treated as if it were a separate de luxe shop on a different
street. It will be under the sole control of the buyer or head
of the department, who should be selected, if possible, because
he or she has successfully run a de luxe specialty shop and
has a big reputation in our city.
Of course, to obtain a successful shop owner to head our
de luxe department, we shall, usually, have to offer him a
guaranteed income that will be at least equal to his net
average profits during the past two or three years. The
ultimate basis of compensation for this head of a de luxe
department must be a substantial share of the profits from
the department that he heads in our store. If he and we
work together as well as we should, his earnings from working
in our organization should soon be materially greater than
he could have made on his own account.
By this very method of compensation we attain our best
control over the de luxe department. For it assures us that
profit will always be kept in mind, and, at the same time,
it permits the de luxe buyer to have a business that he can
operate much as he did his own shop, by self-interest.
It will not be difficult to get a successful owner of an inde-
pendent shop to come and take such a department in a big
store if he is, moreover, assured that he is free from the
general rules of the store and will be as free as he has been
in his own shop. Actually, we can assure him still greater
freedom than he ever had before; we absorb into our own
large organization and thus relieve him of all problems of
finances, credits and collections, bookkeeping, and other
routine details for which he is not temperamentally best
fitted. We have an efficient routine built up to take care of
these requirements for our whole big store. So we are able
to leave this de luxe style expert far more time and energy
than he has ever had before for the actual selection and sale
of his goods.