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is stated to be very high compared with that in Great Britain. In
the United States, 1925, £1.828: in Great Britain, 1924, £500.*
XXVII.—-STANDARDISATION. )
(a) In TE TYRE INDUSTRY.
121. As in many aspects of this industry, so in the matter of
standardisation distinctions have to be drawn between the tyre
manufacturing and general rubber goods sections. The tyre industry
is still relatively young and many changes have been effected in the
quality, sizes and dimensions of tyres. Such changes are still
in progress and finality has not yet been reached. Alterations in
the sizes and shapes of tyres involve manufacturers in very great
expense in the making of moulds and changes in plant. - Tyre
manufacturers generally favour standardisation, which they have
endeavoured to obtain, but motor car manufacturers from time
to time alter their designs. When a change occurs, tyres of the
old type have to be supplied for a long time for the cars already
on the road. Thus, in spite of efforts towards standardisation, tyre
manufacturers in all countries are compelled to maintain a large
number of different types of moulds for varying kinds of tyres.
For instance, over 150 different types of tyres are required to meet
the needs of cars in the United Kingdom alone. Tyre manu-
facturers in Canada and the United States have worked fairly closely
with the British manufacturers in the matter of standardisation,
but the French do not join in at all.
(b) GENERAL. RUBBER G-00DS MANUFACTURE.
122. Many of the firms engaged in the general rubber goods
industry are old-established and conservative in their methods:
This applies particularly to the firms in the United Kingdom and
on the Continent of Europe. The industry has grown up through
the manufacturer making the article required by the purchaser
and not through the manufacturers giving purchasers a lead by
establishing a trade in branded standardised articles. Some manu-
facturer can generally be found willing to work to a particular
order. Intense competition in the industry has also prevented
standardisation in many of its branches.
128. This lack of standardisation results in uneconomical methods
of working, and checks the adoption of Commercial practices which
might be of great benefit to the industry—such as co-operative
advertising and the use of a general trade mark.
124. Many striking examples of the present lack of standardisa-
tion in the rubber industry could be quoted. We will mention
three, which we ‘do not doubt could be paralleled by instances in
* Trade Information Bulletin No. 644 published by the United States Bureau
Foreign and Domestic Commerce.
329K
~N
Tyres.
Industry
grown up
on speci-
alising.
Standard-
isation and
co-operative
advertising.
Examples of
lack of
standard-
isation.