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used lies in the hands of the light companies rather than in the hands
of a neutral body of men. New rules were recenlty drawn up by the
Bureau of Water Power and Electricity, but when they were submitted
to the representatives of the various electrical manufacturers interested
in the Netherland East Indies, a number of protests were made. The
Government then appointed a commission consisting of members of
the Government, representatives of the electrical firms selling in the
Netherland East Indies, representatives of the public-uiility compa-
nies, of private industries, and of importers. This committee is at
present revising the existing regulations. One of the members of the
commission is the factory representative of a well-known American
electrical company. The new regulations will probably not come into
force until 1931.
FARM LIGHTING SETS
Owing to the extension of the transmission and distributing systems
of the public-utility companies, the demand for farm lighting sets has
declined considerably. At present the United States is supplying less
than a dozen units a year, whereas formerly from 300 to 400 sets were
imported annually. Practically all of this business is controlled by
American manufacturers.
BATTERIES AND APPLIANCES
FLASH LIGHTS AND BATTERIES
Exports of flash-light cases and flash-light batteries constitute the
most important items of the trade of the United States with the Neth-
erland East Indies in electrical equipment. In 1928 the value of the
flash lights and batteries imported from the United States amounted
to $415,704. The consumption of flash-light batteries is estimated to
be about 2,000,000 unit cells annually.
Flash lights are popular with the natives and they are to be found
on sale in almost every retail general store in the territory, even in
small shops in the Outer Possessions. Numerous attempts have been
made by European and Japanese manufacturers to capture a share of
this business from the United States; but despite their higher prices,
there is a decided preference shown for the American makes.
The tubular nickled case containing three 1%-inch cells is the most
popular type of case. Sales of black or fiber finished cases have been
small. The focusing feature is important, and unless a manufacturer
can offer a Jine embracing this feature he has little chance of doing a
large volume of business in the Netherland East Indies.
Flash lights are distributed in the Netherland East Indies by im-
port houses that carry stock. The stock feature is important but
not a necessity, as manufacturers’ agents are also in a position to
obtain distribution on an indent basis. Flash-light batteries are
also carried in stock, but not in the same proportion as the cases,
since the shelf life of batteries in the Netherland East Indies is
estimated to be about three months.
American flash-light manufacturers who are unrepresented in the
Netherland East Indies have an excellent opportunity to enter this
market provided their prices are competitive, as many importers are
desirous of obtaining connections for such a line.