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position in the iyre industry of the world. In the years 1925 to
1926, 54 per cent. of the crude rubber used industrially in the
world was utilised in the manufacture of tyres in the United
States. In those years, United States industries used, in the
nanufacture of all kinds of rubber goods twice as much crude
rubber as the industries of fhe rest of the world.
11. The tyre section stands apart from most of the other sections
of the industry in other particulars than in the quantity of rubber
it absorbs. It is on the whole a modern development of the trade
and requires large scale units for economical production. It
lemands a widespread sales organisation in which the trade is
sufficiently large to permit of specialisation. The number of firms
sompeting for world trade are comparatively few in number. Many
of these own branch factories or have working arrangements with
factories in countries other than those in which the parent com-
pany is domiciled. The British Goodrich Company was estab-
lished in England in May, 1924, and during 1927 and 1928 several
ovhier foreign manufacturers such as Michelin, Firestone,
Goodyear, Pirelli and others have established factories in the United
Kingdom for producing their own tyres. Similarly the Dunlop Tyre
Company of Great Britain has branch factories or is in association
with linked factories in the United States, Germany, France,
Australia, Canada and Japan. These world-wide associations do not
seeur to a similar degree among manufacturers making other forms
of rubber goods.
12. Trade statistics of imports and exports do not reveal changes
mn policy on the part of the large firms of international character,
who in their turn are more interested in the progress and develop-
ments of their competitors than in the totals of imports and exports
of different countries. A change in policy of any one of these
arge firms may affect very notably the import or export trade
figures of any given country in a particular year. A case in
point has occmrred recently in the United Kingdom,
As will be seer later in this report the average annual value of
syres and tubes imported into the United Kingdom in the four years
1924 to 1927 was £3,450,000. In 1928, due mainly to the opening
n the United Kingdom of factories owned or controlled by foreign
firms, recorded imports fell to less than £1,000,000. Even if, in order
‘0 avoid any overstatement of the effect on imports caused by this
change of policy on the part of these foreign firms, it be assumed
ihat all imported cars were landed with a full new equipment of
tyres (which is not the case), and that these were omitted
‘rom the recorded imports of tyres, the total imports of tyres
could not exceed £14 millions as compared with an average of
nearly £3% millions in the preceding years. Conversely a change in
policy of these large firms as a result of which they should close their
ocal factories in the United Kingdom might lead to another expan-
Special
zharac-
teristics
of the tyre
industrv.
Effects of
dolicy of
larce firms.