THE OBJECT OF THIS BOOK.
Upwards of a quarter of a century of actual
work among investors and their investments
has proved to us that the only means for
insuring permanent investment success con
sists in the adoption of a true and systematic
method of averaging investment risks. How
ever carefully any single investment may
be investigated prior to its purchase, and
however desirable from every point of view
it may seem at that time, yet its future
progress always remains an uncertain and un-
ascertainable quantity. The history of stock
market fluctuations proves that there is no
stock in existence, the future realisable value
of which is ascertainable with certainty ;
hence it is impossible to eliminate the in
dividual risks attending the purchase of any
single investment.
This fundamental principle having been
established, it naturally follows that the only
method by which investment success can be
made permanent is to insure against this un
certainty in the realisable value of any single