FOREWORD I made the acquaintance of Doctor W. E. Aughinbaugh about eight years ago, when I was in charge of the advertising department of a large concern doing an international business. The doctor came with us to look aftei the export trade, especially in the West Indies and South America. My work nat urally brought me into close association with him, and I soon began to appreciate his un usual ability in many directions and his spe cial fitness for the position he occupied. There seemed to be no phase of merchandis ing in far-off markets with which he was not fully conversant; nor did this knowledge re late solely to Latin America. He had pre viously travelled the distant markets of the Orient in the interests of an American house whose products he successfully introduced there and to him the Far East was an open book. He has been in Egypt eight times on busi- 1