io SELLING LATIN AMERICA 
unlimited, provided one uses ordinary judg 
ment and simple tact in the undertaking. 
Furthermore less capital is required to start 
an enterprise than in lands where competition 
is keener, and less energy necessary to insure 
success. The truth of these statements is 
demonstrated most completely by the fact that 
millions of Europeans—many of them unedu 
cated and possessed of no great amount of 
ability or money—have settled throughout 
these lands and established themselves in 
prosperous occupations. 
The greatest possibilities exist along the 
lines of general development. All these coun 
tries are new; most of them practically unex 
plored—many of them not even having their 
boundary lines definitely established. Think 
of what must be the opportunities in Brazil— 
a country larger in area than the United 
States, and supporting only 20,000,000 people 
—or of Argentine, spreading over almost as 
much territory as Europe, excepting Russia 
and Austria-Hungary, with a population 
slightly more than 7,000,000. It is to these