39° EMPLOYMENT PSYCHOLOGY is essentially to be ill. Now, just as the individual who is physically ill goes finally to a physician for an exami nation and prescription, so it will probably be, in time, that the worker who becomes dissatisfied with his work or has lost his job will come to the psychologist for an ex amination and prescription. The physician, by virtue of an impersonal and scientific technique, has become the acknowledged friend of every man. It may be that the psychologist, by virtue of a similar technique, may win a position as enviable. This is looking somewhat into the future. But the future of psychology is so promising that ambitious pro moters have already begun to capitalize it. There exists even now a large body of pseudo-psychological doctrine and literature which bears the same relation to psychol ogy that nostrums bear to medicine. Advertisements and articles extolling “get rich quick mentally” schemes are as common in periodicals of high repute to-day as nostrums were a generation ago. The chief signs by which these quack psychological remedies may be recognized is that they uniformly promise a remedy which is speedy, infallible, and ready for instantaneous application. The industrial world and individuals generally will do well to beware investing heavily in any project, masquerading under the name psychology, which claims any of these characteristics. While not purely scientific in every detail, it will be evident to the reader that the entire trend of the work described here is toward the development of an employ ment psychology based on scientific technique. The employment psychology which will prevail, and which will increasingly contribute to the unravelling of employ ment problems, is the psychology which rests on contin