THE MODEL STOCK PLAN 
5. Better, fresher styles’ are constantly offered. 
6. Greater safety results because the whole method of 
Model Stock operation is more basically sound. 
Presumably we want to approach the profit-making 
methods described in this book with the attitude that will 
make out of it the most money for our business; it is well 
to keep in mind half a dozen closely related points. They 
are, in the order that they should be considered: 
1. Just because the method has been worked out in its 
greatest detail in retail merchandising and earned profits 
does not mean that it pays only in retailing. 
2. It pays as surely when applied in other lines of business, 
such as manufacturing and wholesaling, book publishing, 
passenger and freight transportation.’ 
3. The basic principles underlie all business; no business is 
“different.” 
4. Retailing, especially department-store retailing, is one 
of the most complex forms of commercial organization. 
5. Almost every other kind of business, therefore, can 
easily adapt and earn profits with an operating method that 
fits the intricacies of department stores. 
6. This is not theory. It is practical experience. The 
idea underlying this book has made money for manufacturers 
and jobbers as well as retailers.® 
In fact, once the method is at all generally applied to 
retailing, it means that it will have to be applied to produc- 
ton. Tt cannot avoid inevitably working back to produc- 
1 A larger, more profitable volume of sales of style goods will come to any 
business operated on the plan described in this book, because, as Chap. 
VIII, p. 110, explains fully, such a business is always open for new styles. 
3 Total profits have been materially increased by applying the Model Stock 
Plan principles to such widely diverse lines of business as steamship transporta- 
tion, book publishing, and many kinds of manufacturing, as we shall see in 
Chap. XIV, p. 198, and Chap. XV, p. 200. The Model Stock Plan’s more- 
profit possibilities are distinctly #ot confined to retail merchandising. 
8 Chapter XIII, p. 185, deals fully with the experiences of a number of 
manufacturers and wholesalers in using Model Stock Plan principles and 
methods. It is advisable, of course, to study the plan as outlined in the earlier 
chapters for the sake of a thorough understanding of Chap. XIII in the light 
of the whole plan.