HOW TO PLAN AND CONTROL A MODEL STOCK 57 
The three parts into which planning naturally divides are: 
1. Planning ahead for as long as the business will continue. 
This means carefully planning indefinitely ahead to increase 
goodwill, to conserve the reputation of the store for honest 
and fair treatment, to avoid anything that threatens the 
general fundamental basis of the goodwill value of the 
business. 
2. Planning definitely as far ahead as is practical, neces- 
sary, and possible for carrying out the Model Stock Plan 
in the best way. In most businesses this means planning 
ahead for a year. 
3. Making written plans ahead for the subdivisions of the 
year; by half years; by seasons; then by months; by current 
month; by weeks; and, finally, by the day. 
We must definitely plan our full-line stocks and the rate of 
turnover for each necessary to keep a stock right and to make 
the greatest total profit. This rate of turnover varies. Itis 
unnecessary to explain to experienced merchants the details 
of this statement. We all know that staples may safely 
be permitted to turn at a slower rate than novelties—though 
not all of us fully recognize the more-profit possibilities of 
turning staples faster than is customary. 
It would be a waste of time to amplify the statement that 
novelties must turn very rapidly to avoid mark-downs 
and to maintain novelty stocks that are always up to the 
minute. 
Just as obviously, style goods must turn rapidly, that we 
may minimize mark-down losses and keep style stocks fresh 
and attractive. Outsizes, the fourth general classification 
of a full line, require special consideration as to size and 
character of stocks and rate of turnover required. In fact, 
the rate of turnover necessary to yield the greatest total 
profits on each of the four classes requires careful attention. 
The rate attained on each is of direct influence on merchandis- 
ing the stock as a whole so that it will always fulfil the specifi- 
cations of a Model Stock. 
But this is not the place for microscopic attention to these 
details. It is enough to point out that it will be helpful if