HOW TO PLAN AND CONTROL A MODEL STOCK 67 
nation-wide adoption of the names “Model Stock” and 
“Full Lines.” But remember, the full total profits of the 
plan will come only out of its complete application. This 
will react not only on reducing stocks and getting greater 
total profits directly but also greatly affect and improve the 
publicity, including newspaper advertising, interior display 
and window display, besides the good effect on the whole store. 
Competition is always growing. Our knowledge of mer- 
chandising, which may be good enough today, must, there- 
fore, grow and become good enough for tomorrow. For 
the business where knowledge of distribution is not growing, 
troubles are even now here—and more coming !—which such 
2 business is not prepared to meet.