CHAPTER XIII 
MORE PROFITS FOR PRODUCERS AND 
DISTRIBUTORS 
How producers are employing model stock plans of their own to 
‘ncrease their own and their customers’ total profits. (1) Brown Durrell 
Company. (2) Gotham Silk Hosiery Company. (3) Six other silk 
hosiery manufacturers. (4) Cannon Manufacturing Company. (5) 
Royal Worcester Corset Company. (6) The Esmond Mills. (7) W. S. 
Libbey Company. (8) Wilson Brothers. (9) Coopers, Inc. (10) 
Eaton, Crane and Pike Company. (1 1) Maid-Rite Corporation. All 
of these plans are helpful but would bring far greater results if made to 
~onform to Model Stock Plan principles for stores using Model Stock Plan. 
Tae Model Stock Plan was originally designed as a tool 
vith which the retail merchant might do a better job and 
thereby earn greater total profits. Yet we know that it can 
vield the greatest returns to the retailer only as he induces 
his resources to apply to their manufacturing problems and 
processes the waste-saving principles of the plan. 
This will be found a much easier task than might be 
supposed. As it happens, manufacturers are already 
attaining comparable results by approaching the problem 
from their own standpoint. This chapter is principally 
made up of examples showing how far producers have 
already gone in creating model stock plans of their own. 
Some of these have been remarkably successful. Most of 
them will be much more successful when they conform to the 
strong points of the Model Stock Plan as described in this 
book, when they are worked out to fit into the retailers’ 
Model Stocks. 
From using his own limited model stock plan, the manu- 
facturer has already found definite advantages: 
r. His dealers attain a more rapid rate of turnover and 
thereby earn greater total profits from handling his products. 
They, therefore, continue to trade with him and to do 
progressively larger sales volumes in his goods. 
TRe