& Woolfolk, a partnership which formed the nucleus of the
present corporation.

In the decade prior to 1919, Crutchfield & Woolfolk had
established themselves, without question, as the leading
factors in the produce trade of Pittsburgh district. They had
developed around their Pittsburgh organization a national
distributing service, drawing supplies of perishables from
producing areas and giving them a wide distribution over the
entire country. Finally, they had been very active in pro-Packing

 “Blue Goose” Tomatoes at plant of
American Fruit Growers, Inc., at Fullerton California.

moting the organization of the fruit and vegetable industry
at various points; specially the citrus industry in Florida,
the cantaloupe industry in California, Arizona, and Colorado,
and the apple industry in the east and northwest. They were
the first private concern to extensively develop the use of
advertised brands for perishable food products.
In 1919 the partnership, recognizing the insistent demand
for better and more economical distribution, and being keenly