AF 
A. K. 1. Z, as agent for A. E. G., Berlin; Escher Wyss & Co., 
Zurich; Gebr. Sulzer, Winterthur; Philips, Eindhoven; and one of the 
large American storage-battery companies, is without a doubt the 
most important factor in the electrical equipment trade of the 
Netherland East Indies. 
In addition to the firms previously mentioned there are many other 
general engineering firms in the Netherland East Indies that are at 
present importing electrical equipment. A few of the leading firms 
are: Machinefabriek Braat, Surabaya, Djocja, Tegal; G. C. T. van 
Dorp & Co., Semarang, Surabaya, Bandoeng; Schulte & Co., Batavia, 
Surabava, Palembang. 
BRANCH HOUSES 
At present there are 10 branch houses of electrical-equipment 
manufacturers located in the Netherland East Indies, of which 9 
are European firms and 1 an American firm. The majority of 
these firms carry a complete line of electrical equipment, but several 
gpecialize. 
The most important branch houses are those of two large German 
firms handling complete lines of electrical equipment and having 
their own electrical engineers stationed in the territory. These are 
Siemens-Schuckert Werke and Bergmann Elecktrizitatswerke A. G., 
of Berlin. Other branch houses engaged in selling complete lines of 
equipment are a large Swedish firm, Allmanna Svenska Elektriska 
Aktiebolaget, of Vasteras, an American firm, and one Dutch com- 
pany, Hengelosche Electrische en Mechanische Apparatenfabriek, of 
engelo. 
Firms specializing in certain equipment include one large German 
firm, Siemens Halske A. G., of Berlin, which handles telephone, 
telegraph, and X-ray equipment exclusively; a Dutch and a German 
firm handling power-house equipment (Merrem & la Porte of Amster- 
dam, and Hallesche Maschinfariek, of Halle; a German firm, Hack- 
aphon, specializing in transmission equipment; and a French firm, 
Compagnie d’Importation de Produits Metallurgicues & Annexes, 
dealing only in cables and wiring. 
These branch houses can not be considered as possible agents for 
American electrical manufacturers, but mention is made of them 
because of their importance in the marketing of electrical equipment. 
GENERAL IMPORTERS 
There are a number of general importers in Java that are handling 
various lines of electrical equipment. In most cases this type of 
firm is net in a position to handle heavy equipment, usually carrying 
only electric-lichting fixtures, lamp bulbs, flash lights and batteries, 
and electric appliances. The majority of these firms have branches 
throughout the islands and are capable of securing first-class distri- 
bution for any line they decide to handle. Large American electri- 
cal goods manufacturers interested in this market should consider 
the possibility of one of these large importers as an agent. It would, 
of course, be necessary for any manufacturer working with one of 
these firms to keep his own men in the territory to assist in making 
sales.