WILL-POWER IN BUSINESS As C. E. Knoeppel said recently : ‘‘ If my twenty-five years in industry have taught me anything at all, they have proved to me that we are only beginning to tap the potential thinking-power of our workers in shops and factories and offices.” ““ We want new blood in industry,” says Lord Barnby. ‘‘ Young men,” he says, ‘‘ are too seldom given the position of reaching executive control until their best and most effective years are over. ““ It is largely this absence of young men, with their spirit of adventure, and readiness to take risks and freedom from prejudice, that must account for the lack of imagination and initiative that has characterized our trade since the War.” Lord Barnby is a practical man of large affairs. He has been President of the Federation of British Industries. He speaks with authority, and he says that we need to discover and train our young men for the highest jobs. When he says that we do not appreciate our young men, he is quite right. The average age of our directors is nearer sixty than forty. At the head of many a big firm is an old man, with his face to the past, walking in the wrong direction. 6