WILL-POWER IN BUSINESS increasing their net profits. They are solving their problems. There is also a foolish idea in England, which still persists, that business is a sordid thing—a disagreeable necessity, which must not be talked about except in business hours, and when one cannot avoid it. Many men of good abilities believe this and it prevents them from developing a Purpose-will that will make them more successful. It is not good form, they think, to * talk shop.” A gentleman must talk about politics or chorus girls or golf or horse-racing or cricket. These men are, to tell the truth, ashamed of their business. And this does not help the business. It goes without saying that no man should make himself disagreeable, socially, by thrusting his business interests in front of his friends. But a man should be proud of his business. He should not regard it as the skeleton in his closet. Certainly he should not be a silly swanker. People will not respect him if he does not respect himself. A business man is on a much higher level, as a man, than a social idler whose money was made for him by his father or grandfather. Business is not sordid. It is useful, interesting. 126