Will-Power in Business CHAPTER 1 WHAT IS WILL-POWER? S far as I can learn, there is no such A thing as a ‘“ will” in the human brain. 4 . The brain is governed always by some group of desires or fears or hopes or memories or ideas. When we make a decision, we call it using our ‘‘ will-power.”” It is a mere phrase. We say that a man is strong-willed. This only means that some group of desires or hopes or ideas is ruling his brain. Or we say that he is weak-willed. This only means that some group of fears is ruling his brain. If a weak-willed man is in a burning theatre, he will trample on women and children to get out. His fears will drive him to madness. Or he will commit suicide if he suddenly faces a danger. He has will-power enough, but it is not the right kind to enable him to succeed in ife. The usefulness of a man’s ‘‘ will-power ”’ 13