- WILL-POWER IN BUSINESS born timid. He acquired his courage by forcing himself to face dangers that frightened him. Courage can be created by will-power ; and will-power, as we have seen in the previous chapter, can be strengthened and moulded by the development of a Purpose. In practical business life, courage can be developed by preferring the hard jobs. Any young man who asks for a harder job instead of an easy one, will soon step ahead of the crowd. A certain Londoner, who is now high up among financiers, once accepted a very difficult job in place of a fairly easy one. He was asked why he had made the change, and he gave a good answer. He replied : ‘‘ It is a man’s job, and I am keen to have a shot at it.” The vast mass of people prefer the easy jobs. They shrink back from risk and responsibility. Either they play or they do as they are told, and that is their whole life—playing and obeying. Inevitably, they remain as much alike as peas in a pod or blades of grass in a field. They do not develop either will-power or courage. Their slogan is—the most money 34