WILL-POWER IN BUSINESS

Every year, in Great Britain, the flame of
about 6,000 firms goes out. They become
bankrupt. Every efficient employee makes the
flame brighter and every stupid one dims it.

Will-power, as you can see, is the very life
of a business. It means health and vitality.
There must be enthusiasm in spite of the
routine and the monotony.
A whole firm can develop a will-power.
There can be team play and a company feeling.
‘There can be a spirit of loyalty and a determin-
ation to make the firm grow. The employees
can be so well treated that they act like partners.
They think of net profits as well as of wages.
They develop a mass will-power. Such a firm
becomes unbeatable in the struggle for trade.
Many small business men undervalue will-
power. They are overawed by the big firms
with which they are compelled to compete.
They fancy that size means strength. And it
does not.
Many a small firm, resolutely working its
way up, makes more profits than some large
firms that have lost their will-power and are
slipping behind.
Some of the big amalgamations are barely
keeping alive. They have no company feeling.
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