DEVELOPMENT BY WILL-POWER
the world so profitable as the Truth—and
nothing so rare.

(2) Tueatres. They teach us better
lighting, to begin with. There is not a shop or
factory in Britain that is as well lit as some
London theatres. Theatres are the only places
that use plenty of light, and that keep the lights
themselves hidden. If any theatre were to be
lit as most shops are lit, with half-and-half of
dimness and glare, it would soon lose all its
audience.
Theatres understand display as few merchants
do. They know how to create an effect—how
to compel interests and attention. If you want
to learn how to dress your shop windows
effectively, you must go to theatres and learn

OW.
(3) JournaLisM. Newspaper men are the
most versatile and adaptable men in the
nation. They know how to give the people
what the people want. They know little, and
care less, for Truth, but they know what
people like to read. They can teach us quick-
ness, too, and how to make deliveries on time.
There are almost as many separate items in a
newspaper as in the making of a battleship,
and yet the newspaper is created on time in a
single day. It 1s the most efficient manu-

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