oo
om
o
O
~ DEVELOPMENT BY WILL-POWER
float your own little canoe on—that is what it
amounts to.
Consequently, every Sales Manager must
learn from politics how to create and use
Public Opinion. The same arts that enable a
man to become Prime Minister, would also
enable him to sell more goods.
(7) Sport. Here we learn courage, endu-
rance, fair play, co-operation, enthusiasm and
many other things. Sport teaches us to take
risks—to be good losers and quiet winners—
to play the game of business hard and fair.
The business man who shuts himself out
of Sport will never know what he is losing. He
is losing the joy of life, very largely. Se is
deliberately making himself old. He is
denaturing himself. He is trying his best to be
a machine and not a man. Worst of all, he is
losing the love and loyalty of his own family
and his own employees.
No loss or disaster ever breaks a man who
has the Spirit of Sport. It only bends him, and
he springs up again. No true sportsman ever
commits suicide—did you ever think of that ?
No !—he says—*‘ better luck next time,” and
starts again.

So, as you can see, there are plenty of things

117

i
f
re
3
}

rr

;

!
:
§

e

Le

_&

©
gL ©
UJ
Vi
© 2
RE

©
Q

~~
rd

~
oo

~
Q

=
oO

aN
oO

wm
oO

ND
o
o
—

“3

-
-~—

©

~~
oo

©
©
BR
Qo
oN

0
a

,