356 REPORT ON COOPERATION IN AMERICAN EXPORT TRADE.
Constant attention to export trade—A consulting engineer who has
worked abroad states:

Manufacturers or producers devote themselves chiefly to the work of production
 and to the domestic trade, and only incidentally and when trade is dull at
home to the foreign market. The foreign buyer is thus well served when domestic
 business is dull, and served ill or not at all when domestic business is
rood ; he will not put up with these periods of neglect and goes elsewhere for
his business. * * * Special organizations whose only interest is the foreign
business would overcome this abuse.
3. ADVANTAGES IN DEVELOPMENT OF NEW FOREIGN TRADE— EDUCATIVE
INFORMATION.—An exporter makes this suggestion in favor of export
organization:
It would also give the manufacturer or producer an inside (knowledge) of
what the foreign trade demands and thereby help to establish their products on
a strict business basis. * * * Manufacturers have not the least idea of
what foreign trade demands. This applies to metric system, method of pack-Ing,
 * * * proper labeling. In fact, everything and anything to which foreign
 trade objects the American manufacturer of to-day persists in supplying,
and otherwise will do no business with foreign trade. It would make him understand
 proper foreign conditions and study them to the benefit of his particular
 line and combination. Inasmuch as it would be cooperative, every manufacturer
 or producer would get this information at first hand and could draw
his own conclusions.
Adwvertisement—A lawyer states that export associations could
make “a larger display and a more effective one.”
Help small producer—This advantage was recited by a number of
respondents. A professor of transportation and commerce expresses
it thus: .
Under present conditions large producers and manufacturers, like the Standard
 Oil Co. or the Steel Corporation; can go to the expense of building up a
foreign trade in different parts of the world. However, a great number of manufacturers
 producing on a small scale are prevented from engaging in the foreign
 trade directly because of the expense of getting into foreign markets and
building up business abroad. If manufacturers or small and medium sized pro-Jucers
 could unite in the maintenance of an export department, it would seent
that they might thereby engage profitably in foreign trade and thus largely
Increase: the commerce of the United States with other countries.
A professor of political science points out another aid to the small
producer:
Advantages would be that it would prevent individual concerns with large
capital from controlling small concerns.
Similarly a lawyer writes:
The small manufacturer and the new Institutions are especially injured and
frequently forced into early bankruptcy by the too severe competition by the
older houses interested in putting the new ones out of business.
Continuity of I attorney who has studied foreign trade
says in this regard:
The individual who would have enough capital to build up an organization
equal to the needs of the foreign trade would still lack the continuity of effort,
owing to the uncertainty of human life, which a corporation could supply.
¢ = % The individual, therefore, might fall by the way in the midst of his
plans, while the corporation would live and fight on. The individual might beconte
 discouraged by the impairment of his capital; the corporation, if adequately
 supplied with capital, might suffer dreadfully and yet be able to
accomplish its purpose and recoup its losses.
Or as an exporter briefly states it:
The general effectiveness of concerted and sustained effort in creating a forolen
 demand for any certain class of American merchandise. «