Selling Latin America

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Monograph

Identifikator:: 101030657X

URN:: urn:nbn:de:zbw-retromon-41609

Document type:: Monograph

Author:: Aughinbaugh, William E.

Title:: Selling Latin America

Place of publication:: Boston

Publisher:: Small, Maynard & Company Publishers

Year of publication:: 1915

Scope:: 1 Online-Ressource (VI, 408 Seiten)

Digitisation:: 2018

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

Chapter

Document type:: Monograph

Structure type:: Chapter

Title:: XXII. The salesman and the customer

Collection:: Economics Books

248 SELLING LATIN AMERICA to think what a fool my fellow citizen had al lowed himself to be made. When the Ameri can said “These ribbons are $4.00 a dozen,” the German translated: “These ribbons are $8.00 a dozen.” The American salesman told me afterwards that he had written his house that they could not compete with European prices in this market and I am certain that this concern will never again be tempted even to consider Latin American possibilities. These two cases strikingly serve to illustrate the im portance of being familiar with Spanish, or the language of the country wherein you are expected to sell goods. Extremely sensitive and quick to appreciate a kindness, it pays to study the social usages among Latin Americans and to live in con formity therewith when among them. It is, for example, considered good taste to walk al ways on the side of the street next the curb, to take off your hat and stand uncovered as the funeral of peon or plutocrat passes, to bow generally to those present as you enter a street car or cafe and to salute them similarly as you

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