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Selling Latin America

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Bibliographic data

fullscreen: Selling Latin America

Monograph

Identifikator:
101030657X
URN:
urn:nbn:de:zbw-retromon-41609
Document type:
Monograph
Author:
Aughinbaugh, William E.
Title:
Selling Latin America
Place of publication:
Boston
Publisher:
Small, Maynard & Company Publishers
Year of publication:
1915
Scope:
1 Online-Ressource (VI, 408 Seiten)
Digitisation:
2018
Collection:
Economics Books
Usage license:
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Chapter

Document type:
Monograph
Structure type:
Chapter
Title:
XXIV. Trade marks
Collection:
Economics Books

Contents

Table of contents

  • Selling Latin America
  • Title page
  • Contents
  • I. General remarks on foreign trade
  • II. Brazil
  • III. Argentine
  • IV. Uruguay
  • V. Paraguay
  • VI. Chile
  • VII. Bolivia
  • VIII. Peru
  • IX. Ecuador
  • X. Colombia
  • XI. Venezuela
  • XII. Central America
  • XIII. Mexico
  • XIV. Cuba
  • XV. Santo Domingo
  • XVI. Haiti
  • XVII. Porto Rico
  • XVIII. The Guianas: British, Dutch and French
  • XIX. European possessions in the West Indies
  • XX. Foreign trade with Latin America and how it developed
  • XXI. Methods of doing Business
  • XXII. The salesman and the customer
  • XXIII. Custom-houses and tariffs
  • XXIV. Trade marks
  • XXV. Finance and credits
  • XXVI. Packing and shipping
  • XXVII. Advertising
  • XXVIII. Reciprocity
  • XXIX. Health precautions
  • Index

Full text

TRADE MARKS 
281 
conduct any further business before the local 
government arising therefrom. A separate 
legal document of this nature is required for 
each country in which you propose to protect 
your trade name. 
In case your mark is not registered prior to 
the departure of your representative for Latin 
America, it is wise to pursue the course above 
outlined and have him take the matter up per 
sonally. It often happens that by the exercise 
of judgment and through acquaintances which 
will be made, or the prestige of the local at 
torney whom your agent will retain, many ob 
jections which might seem unsurmountable 
can be easily overcome by the man on the 
ground. Oftentimes too, the mark can be al 
tered in word or design, so as to evade one al 
ready registered without in any manner affect 
ing your rights. 
When one stops to consider that much over 
80 per cent, of the population of these coun 
tries are unable to either read or write, and 
that they are therefore forced to recognize an 
article by some distinguishing sign or char
	        

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