Selling Latin America

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Monograph

Identifikator:: 101030657X

URN:: urn:nbn:de:zbw-retromon-41609

Document type:: Monograph

Author:: Aughinbaugh, William E.

Title:: Selling Latin America

Place of publication:: Boston

Publisher:: Small, Maynard & Company Publishers

Year of publication:: 1915

Scope:: 1 Online-Ressource (VI, 408 Seiten)

Digitisation:: 2018

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

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Document type:: Monograph

Structure type:: Chapter

Title:: XXVII. Advertising

Collection:: Economics Books

ADVERTISING 34i order that a more complete insight may be gained as to the advertising disposition and temperament of the public. Position in the greater number of papers is an unknown quantity and its value little un derstood or appreciated. Those connected with the journal positively do not realize its importance. Even if a definite location is contracted for in your agreement you need not be surprised if the advertisement appears any where on any page. This is not done to antag onize you, but is due to the fact above men tioned. Attempts to deduct for wrong posi tion in making payments generally start all kinds of trouble and result in caustic editorial comments. Here as in all things in Latin America, friendship counts, and if you have taken the precaution to get on the right side of the editor and the make-up man, you can have your choice of positions. I know of a repre sentative who was advertising a well known American mineral water in South America three years ago. One of the dailies in which he was doing much display work had just

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