Wirtschaft als Leben

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Monograph

Identifikator:: 1027869556

URN:: urn:nbn:de:zbw-retromon-48255

Document type:: Monograph

Author:: Gottl-Ottlilienfeld, Friedrich von http://d-nb.info/gnd/118809040

Title:: Wirtschaft als Leben

Place of publication:: Jena

Publisher:: Verlag von Gustav Fischer

Year of publication:: 1925

Scope:: 1 Online-Ressource (XXXII, 763 Seiten)

Digitisation:: 2018

Collection:: Economics Books

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Document type:: Monograph

Structure type:: Chapter

Title:: Die Herrschaft des Wortes

Collection:: Economics Books

MAKING MARK-DOWNS PAY A PROFIT 109 2. Those which occur irregularly, due to unforeseen shifts in styles or markets or general business conditions or else to unusual errors in buying judgment. So important are mark-downs in their effect on total profits that in a large store it is worthwhile to organize, as part of the research department, a central function to study the causes of mark-downs in this store.! By emphasizing to the executives the importance of mark-down losses and showing the causes, such a study points to specific facts and goes a long way toward preventing excessive losses from mark-downs. Nobody in the store likes the necessity for taking mark-downs; all open-minded executives and buyers may, therefore, be depended upon to take steps to reduce these losses when they see how to go about it. The Model Stock Plan, by providing a definite method of calling attention at the earliest possible moment to the need for mark-downs and providing a definite method of pricing and repricing, permits us to operate our store with the least total mark-downs. Also, early mark-downs of the less desirable goods let us sell them out so that we can replace them this much earlier. This helps the reputation of our store for having good styles and makes our stock as a whole much more desirable. By turning our mark-downs into a means of drawing trade directly to our full lines and replacing the goods thus sold with goods bought more advantageously, the Model Stock Plan actually enables us to profit by our mark-downs. = Thus, once more, we find that this set of principles functions to increase our total profits. tTp the smaller stores the owner usually does this consciously or uncon- sciously without any specialized staff function.

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