Merck's Warenlexikon für Handel, Industrie und Gewerbe

Volkswirtschaftspolitik (2.1902)

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Monograph

Identifikator:: 1748641581

URN:: urn:nbn:de:zbw-retromon-122938

Document type:: Monograph

Author:: Marbe, Karl http://d-nb.info/gnd/118781707

Title:: Psychologie der Werbung

Place of publication:: Stuttgart

Publisher:: C. E. Poeschel Verlag

Year of publication:: 1927

Scope:: 132 Seiten

Digitisation:: 2021

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

Chapter

Document type:: Monograph

Structure type:: Chapter

Title:: 5. Über statistische und experimentelle Reklamepsychologie

Collection:: Economics Books

EMPLOYMENT PSYCHOLOGY 5 6.00 5.72, 1922 1925 wa Fev., wear nr. 1923 1924 1925 fe Jl - Figure 32: Proportion of accidents Figure 33: Proportion of accidents per mile driven for first four months per mile driven for the first four of 1923, 1924, and 1025. months of the vear. Data from the Yellow Cab Company, Chicago Illinois (170). Psycho- logical tests of applicants for positions as driver were installed in January, 1925. The improved method of selection brought about a substantial decrease in accidents per mile driven. The exact figures are not given on the scale. Relative position only is indicated. tation of such findings are given in Figures 32, 33, and 34. Vigilance is the price of exact measurement in vocational selection. It is not enough that a carefully planned investi- gation is carried out by a trained man and that valid and economical measuring instruments for selection are produced and put to use. To assure to both workers and manage- ment the benefits of such scientific procedures, continued oversight by a competent industrial psychologist is essential. This volume has outlined the scientific methods which investigators, in touch with the practical demands of modern business and industry, have at their disposal for increasing the reliability of prediction of an applicant’s future com- petence and satisfaction in his work. Few will question that substantial improvements in the process of vocational adjustment which these scientific pro- cedures make possible are of both economic and social im- 220

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